BANNER BANK
When Bank of America raised their ATM fees, it made national news and people were outraged. These radio spots ran within days of the news blitz and tapped into people’s frustration with large national banks. These spots also helped Banner Bank secure more new accounts in its first nine days than this regional bank previously had in a month.
I set strategy, oversaw ideation, and sold the work for an entire campaign with OOH, newsprint, direct mail and email. Directing a team of designers, developers and writers. But I personally wrote and produced these two streaming audio spots which were also finalists in the Radio Mercury Awards.
Broadcast and Streaming Radio "Miss You" :60
Broadcast and Streaming Radio "Nightmare" :60
