DARIGOLD
This was Darigold's only TV spot or brand building ad for ages. And a solid brand expression just wasn't established. Folks in the northwest know Darigold well already, and CPG sales are so dependent on shelf placement and packaging that it wasn't a priority for them.
Until they got a taste of what one spot can do. They went on a real run of brand building afterward. But this single spot launched them firmly into create mode when it ran.
This was the first time I purposely crafted a concept knowing we wanted a minuscule budget to look like an LA production. A skill I've used over and over again since.
Also, a cow pooped on the green screen this day. It rarely gets more fun than that.